Freesia Island 2014 S/S collection (30's video)

Good for people
Good for natural
:-)

Storyboard (2014 S/S Freesia Island)

Storyboard (2014 S/S)

Background music: Yumeji's Themen (in the mood for love OST)
Director: Hojoon Park

Slides

1. Freesia Island 2014 S/S with sky view..

Natural theme

2. Garden photo (Hampstead) with 'Natural' subtitle
3. Freesia Island photo... (There is the mountain covered yellow freesia...)
4. Island photo (Love shape)
5. Rose photo (We love flower as well)
6. real flower photo...

Comfortable theme

7. Interior photo (Che Conran Shop on Marylebone High Street)
8. Sheep at Somerset House (Wool Exhibition)
9. Comforatable NYC design hotel photo

Minimal theme

10. Cos Regent Street VMD
Pink coloured clothings is highly symbolic for freesia island as well..
11. NYC's simple garment concept shop
12. White VMD (Source: Internet)

But It's fashion~!!!

13. Video (V&A fashion show by Author)

Final Slogan

14. Good for people, Good for natural

Meaning: our products are very eco-firendly and sustainable fashion items. We always care of natural. so it is good for both natural and people...

PPD (FdA Fashion Marketing and Promotion Hojoon Park)

I was interning at Bielle Fashion Ltd, London-based womenswear brand last term. I've had a great deal of experience that middle-aged women can afford priced items and also be interested in fashion trend. I realised that there are few sustainable fashion brands in the UK and New-York based ethical brand called 'EILEEN FISHER' is popular. Therefore, I was planning to launch new London-based fashion brand to support and encourage fair-trade and under-developed people. I've just targeted over 40's well-educated women. However, I though it is a lot of research and analysis in seven weeks with blogging and making advertising campaign. Actually, it was really hard work for me. I could not clearly understand what this project is, so I had panic before group seminar and individual tutorial with Chrissy. Thanks to her help with other group mates’ feedbacks, I solved some problems. Furthermore, I started the project as early as I could, and try to do primary research and secondary research. I am really happy to see Chrissy every week. She was very helpful to her students included me. I used to bring some results and question list and then get feedback from Chrissy. She emailed us in public and individual way every week. I was especially impressed of a suggestion about pop-up store and its costing.  During group tutorial, when some peers were overwhelming with Youtube video, Chrissy tried to let us relax and concentrate on what we should get done at that time. Moreover when we have huge confusion of the project in week 4, Chrissy was on my side and told me to keep going on the project.

Working on the final project, a few friends suggest launching the fashion brand actually. I was happy to hear from them, and I liked the brand name called ‘Freesia Island’’. It was too hard to get Freesia Island. I used to try to think what the brand aim to or what symbol is. As a result, As a result of considering, I finally named ‘Freesia Island’ that meant freesia is sort of flower sounds like free and island sounds like very countryside and casual wear, rather than city or work wear. In an aspect of marketing campaign, I benchmarked some competitors such as EILLEN FISHER and COS. I used to reference their looks as 2014 S/S collections, and then structuring PR activity was also benchmarked.

Freesia Island's 2014 S/S collection (Moodboard)

Natural
Fresh
Floral
Herbal

chelsea

Chelsea  style could be posh, glamours and classic... IMO, the  style is close to European style compared to other fashion areas in London such as Shoreditch and Hoxton. There are so many European retailers from France and Italy on Kings Road and Sloane Street. Kings Road got full of contemporary and lifestyle shops such as Peter Jones (John Lewis group) and the shop at blue bird (multi lifestyle boutique), while Sloane Street got full of high-end and designer brands. there is the MCM, Korean luxury retailer, flagship store in London. Tom Ford store is opening soon, many people are looking forward to seeing it with specific interiors and products:-)

There are so many style icons from Chelsea.




Style Icons
Chelsea
Girls in Made in Chelsea



Princess Diana ~~ She was a legendary sloan ranser icon in the UK.
Beckams

2014 S/S FREESIA ISLAND :)

1. vivid color top

2. floral dress with skirt collor detail

3. lightly dyed-top for summer holiday 

4. grey toned tunic style

5. grey pull over

6. 70's hippi style dress

7. race mini skirt

8. A line dress

9. artistic navy midi skirt

10. stunning scarves

11. dusty pink knitwear

Visual Merchandising for Freesia Island (without mannequins)

It is inspired by COS Regent Street store next to the Liberty Department store.

(Source, http://www.workshop-london.co.uk)

Mayday Fragrances

New fragrance New mood!!!
sleected 2 new parfumes for Freesia Island!!!
Can we imagine sleeping with blossom?

Lyn Harris (excluse to M&S)
Yep.. she is that founder of Miller Harris. She've just launched new brand titled her full name:)

Inspiration

Many chic women who want to create their own personal scents. Their knowledge result in the confidence to create something new!!!

Any tips?

Flower scents are perfect for spring and summer day:)


Jo Malone

The British luxury parfume brand launched new limited edition called 'OSMANTHUS BLOSSUM' a few days ago.

This light floral scent is suitable for Freesia Island ladies:)

Top: Petitgrain
Heart: Osmanthus Blossum
Base: Cashmere Wood

makes it exotic and fruity mood
Available at : Jo Malone boutigues and http://www.jomalone.co.uk/

My brightest diamond - Feeling Good

http://www.youtube.com/watch?v=KW3fvC_eo8U

This song has been released by several talented artists such as Muse (2001) and Michael buble (2005). My favourite version is Feeling Dood by My brightest diamond (2009). 

Feeling Good

written by Anthony newley & Leslie Bricusse

Birds flyinghigh you know how I feel
Sun in the sky you know how I feel
Breeze driftin' on by you know how I feel

It's a new dawn
It's new day
It's a new life for me
Yeah it's a new dawn
It's a new day
It's a new life for me
Oo~~ ooh~~ooh~~
And I'm feeling good

Fish in the sea you know what I mean
River running free you know what I mean
Bloddom on the tree you know what I mean

It's a new dawn
It's a new day
It's a new life for me
And I'm feeling godd

Dragonfly out in the sun you know what I mean
Butterflies all havin' fun you knwo what I mean
Sleep in peace what day is done
That's what I mean

An this old world is a new world
And a bold world
And I'm feeling godd

Stars when you shine you know what I mean
Scent of the pine you know what I mean oh~
Freedom is mine And I know what I mean

It's a new dawn
It's a new day
It's a new life for me
It's a new dawn
It's a new day
Aa~aah~~aah~~And I'm feeling good
I'm feeling good

The reason why I love the song is to collect HIV/AIDS fundings with Red Hot Organization, which its moto 'Fighting AIDS through pop culture' is suitable for the title 'feeling good'.

Red Hot Organization's complation albums has been taken part in nearly 400 popular artists with various events since 1989.

[출처] My brightest diamond의 Feeling good과 팝문화를 통한 국제기금 마련|작성자 각하