Good for natural
:-)
2013년 5월 29일 수요일
Storyboard (2014 S/S Freesia Island)
Storyboard (2014 S/S)
Background music: Yumeji's Themen (in the mood for love OST)Director: Hojoon Park
Slides
1. Freesia Island 2014 S/S with sky view..Natural theme
2. Garden photo (Hampstead) with 'Natural' subtitle3. Freesia Island photo... (There is the mountain covered yellow freesia...)
4. Island photo (Love shape)
5. Rose photo (We love flower as well)
6. real flower photo...
Comfortable theme
7. Interior photo (Che Conran Shop on Marylebone High Street)8. Sheep at Somerset House (Wool Exhibition)
9. Comforatable NYC design hotel photo
Minimal theme
10. Cos Regent Street VMDPink coloured clothings is highly symbolic for freesia island as well..
11. NYC's simple garment concept shop
12. White VMD (Source: Internet)
But It's fashion~!!!
13. Video (V&A fashion show by Author)
Final Slogan
14. Good for people, Good for natural
Meaning: our products are very eco-firendly and sustainable fashion items. We always care of natural. so it is good for both natural and people...
PPD (FdA Fashion Marketing and Promotion Hojoon Park)
I was
interning at Bielle Fashion Ltd,
London-based womenswear brand last term. I've had a great deal of experience
that middle-aged women can afford priced items and also be interested in
fashion trend. I realised that there are few sustainable fashion brands in the
UK and New-York based ethical brand called 'EILEEN FISHER' is popular. Therefore,
I was planning to launch new London-based fashion brand to support and
encourage fair-trade and under-developed people. I've just targeted over 40's
well-educated women. However, I though it is a lot of research and
analysis in seven weeks with blogging and making advertising campaign.
Actually, it was really hard work for me. I could not clearly understand what
this project is, so I had panic before group seminar and individual tutorial
with Chrissy. Thanks to her help with other group mates’ feedbacks, I solved
some problems. Furthermore, I started the project as early as I could, and try
to do primary research and secondary research. I am really happy to see Chrissy
every week. She was very helpful to her students included me. I used to bring
some results and question list and then get feedback from Chrissy. She emailed us
in public and individual way every week. I was especially impressed of a
suggestion about pop-up store and its costing. During group tutorial, when some peers were
overwhelming with Youtube video, Chrissy tried to let us relax and concentrate
on what we should get done at that time. Moreover when we have huge confusion
of the project in week 4, Chrissy was on my side and told me to keep going on
the project.
Working
on the final project, a few friends suggest launching the fashion brand
actually. I was happy to hear from them, and I liked the brand name called ‘Freesia Island’’. It was too hard to get
Freesia Island. I used to try to think what the brand aim to or what symbol is.
As a result, As a result of considering, I finally named ‘Freesia Island’ that
meant freesia is sort of flower sounds like free and island sounds like very
countryside and casual wear, rather than city or work wear. In an aspect of marketing
campaign, I benchmarked some competitors such as EILLEN FISHER and COS. I used
to reference their looks as 2014 S/S collections, and then structuring PR
activity was also benchmarked.
2013년 5월 26일 일요일
2013년 5월 24일 금요일
chelsea
Chelsea style could be posh, glamours and classic... IMO, the style is close to European style compared to other fashion areas in London such as Shoreditch and Hoxton. There are so many European retailers from France and Italy on Kings Road and Sloane Street. Kings Road got full of contemporary and lifestyle shops such as Peter Jones (John Lewis group) and the shop at blue bird (multi lifestyle boutique), while Sloane Street got full of high-end and designer brands. there is the MCM, Korean luxury retailer, flagship store in London. Tom Ford store is opening soon, many people are looking forward to seeing it with specific interiors and products:-)
There are so many style icons from Chelsea.
Style Icons
Chelsea
Girls in Made in Chelsea
Princess Diana ~~ She was a legendary sloan ranser icon in the UK.
Beckams
There are so many style icons from Chelsea.
Style Icons
Chelsea
Girls in Made in Chelsea
Princess Diana ~~ She was a legendary sloan ranser icon in the UK.Beckams2013년 5월 14일 화요일
2014 S/S FREESIA ISLAND :)
1. vivid color top
2. floral dress with skirt collor detail
3. lightly dyed-top for summer holiday 
4. grey toned tunic style
5. grey pull over
6. 70's hippi style dress
7. race mini skirt
8. A line dress
9. artistic navy midi skirt
10. stunning scarves
11. dusty pink knitwear2013년 5월 7일 화요일
Visual Merchandising for Freesia Island (without mannequins)
It is inspired by COS Regent Street store next to the Liberty Department store.
(Source, http://www.workshop-london.co.uk)
2013년 5월 6일 월요일
Mayday Fragrances
New fragrance New mood!!!
sleected 2 new parfumes for Freesia Island!!!
Can we imagine sleeping with blossom?
Lyn Harris (excluse to M&S)
Yep.. she is that founder of Miller Harris. She've just launched new brand titled her full name:)
Inspiration
Many chic women who want to create their own personal scents. Their knowledge result in the confidence to create something new!!!
Any tips?
Flower scents are perfect for spring and summer day:)
Jo Malone
The British luxury parfume brand launched new limited edition called 'OSMANTHUS BLOSSUM' a few days ago.
This light floral scent is suitable for Freesia Island ladies:)
Top: Petitgrain
Heart: Osmanthus Blossum
Base: Cashmere Wood
makes it exotic and fruity mood
Available at : Jo Malone boutigues and http://www.jomalone.co.uk/
sleected 2 new parfumes for Freesia Island!!!
Can we imagine sleeping with blossom?
Lyn Harris (excluse to M&S)
Yep.. she is that founder of Miller Harris. She've just launched new brand titled her full name:)
Inspiration
Many chic women who want to create their own personal scents. Their knowledge result in the confidence to create something new!!!
Any tips?
Flower scents are perfect for spring and summer day:)
Jo Malone
The British luxury parfume brand launched new limited edition called 'OSMANTHUS BLOSSUM' a few days ago.
This light floral scent is suitable for Freesia Island ladies:)
Top: Petitgrain
Heart: Osmanthus Blossum
Base: Cashmere Wood
makes it exotic and fruity mood
Available at : Jo Malone boutigues and http://www.jomalone.co.uk/
My brightest diamond - Feeling Good
http://www.youtube.com/watch?v=KW3fvC_eo8U
This song has been released by several talented artists such as Muse (2001) and Michael buble (2005). My favourite version is Feeling Dood by My brightest diamond (2009).
Feeling Good
written by Anthony newley & Leslie Bricusse
Birds flyinghigh you know how I feel
Sun in the sky you know how I feel
Breeze driftin' on by you know how I feel
It's a new dawn
It's new day
It's a new life for me
Yeah it's a new dawn
It's a new day
It's a new life for me
Oo~~ ooh~~ooh~~
And I'm feeling good
Fish in the sea you know what I mean
River running free you know what I mean
Bloddom on the tree you know what I mean
It's a new dawn
It's a new day
It's a new life for me
And I'm feeling godd
Dragonfly out in the sun you know what I mean
Butterflies all havin' fun you knwo what I mean
Sleep in peace what day is done
That's what I mean
An this old world is a new world
And a bold world
And I'm feeling godd
Stars when you shine you know what I mean
Scent of the pine you know what I mean oh~
Freedom is mine And I know what I mean
It's a new dawn
It's a new day
It's a new life for me
It's a new dawn
It's a new day
Aa~aah~~aah~~And I'm feeling good
I'm feeling good
The reason why I love the song is to collect HIV/AIDS fundings with Red Hot Organization, which its moto 'Fighting AIDS through pop culture' is suitable for the title 'feeling good'.
Red Hot Organization's complation albums has been taken part in nearly 400 popular artists with various events since 1989.
This song has been released by several talented artists such as Muse (2001) and Michael buble (2005). My favourite version is Feeling Dood by My brightest diamond (2009).
Feeling Good
written by Anthony newley & Leslie Bricusse
Birds flyinghigh you know how I feel
Sun in the sky you know how I feel
Breeze driftin' on by you know how I feel
It's a new dawn
It's new day
It's a new life for me
Yeah it's a new dawn
It's a new day
It's a new life for me
Oo~~ ooh~~ooh~~
And I'm feeling good
Fish in the sea you know what I mean
River running free you know what I mean
Bloddom on the tree you know what I mean
It's a new dawn
It's a new day
It's a new life for me
And I'm feeling godd
Dragonfly out in the sun you know what I mean
Butterflies all havin' fun you knwo what I mean
Sleep in peace what day is done
That's what I mean
An this old world is a new world
And a bold world
And I'm feeling godd
Stars when you shine you know what I mean
Scent of the pine you know what I mean oh~
Freedom is mine And I know what I mean
It's a new dawn
It's a new day
It's a new life for me
It's a new dawn
It's a new day
Aa~aah~~aah~~And I'm feeling good
I'm feeling good
The reason why I love the song is to collect HIV/AIDS fundings with Red Hot Organization, which its moto 'Fighting AIDS through pop culture' is suitable for the title 'feeling good'.
Red Hot Organization's complation albums has been taken part in nearly 400 popular artists with various events since 1989.
2013년 4월 30일 화요일
202 London
202 London is one of distinctive shops in London. The address is 202 Westbourne Grove nearby Notting hill area, therefore the name is '202'. The concept of the shop is to bring high-end fashion retail and modern brunch together.
The owner is very talented and influential retailer called 'Peter Sidell' who is also running The Library (Indie menswear store) in South Kensington.
Nice Visual Merchandising with new season shoes~!!!
On the ground floor, there are 2 looks with modern brasseries:-) Yummy
Kind and Fashionable staffs. They are good at explaining niche brands from France or Italy very well.
202 London is also keen on art works such as great photos like that...
The owner is very talented and influential retailer called 'Peter Sidell' who is also running The Library (Indie menswear store) in South Kensington.
2013년 4월 26일 금요일
Shop Watch - EILEEN FISHER 2 (Interview)
My house wifi was not working yesterday. I couldn't upload it at all :-( sorry for delay...
Let's continue by the interview with a kind staff.
Q. Thanks a lot. I am doing my project about fashion business. I've just launched my own brand in my mind. I would like to benchmark EILEEN FISHER which is famous for timeless casual fashion brand from the USA. What's your target audience?
A. well.. Our target audience? erm... it's sort of common questions for us. you know our target is middle-aged women, rather than younger and trendy women. but we focus on all the women because our size range is wider than normal size ranges. Furthermore, we've got 3 different types depending on customer's body type. you can check our website.
(She gave me S/S 13 look book and her business card.)
Q. Thank you. I am just wondering about size range. what exactly makes the brand different with the size?
A. We are located between normal American size and European size. American size tend to be more comfortable and relax compared to France size. But EILEEN FISHER has got wide size range between USA and EU. For example, UK 8 size is our brand's XS size (the smallest size of normal line).
Q. Oh I see. what's advantages of the brand?
A. so many.. our company is quite small but very influential in the USA. Our customers are seldom disappointed of our items because of its simplicity and good quality. In the UK, we've just launched one more standalone store in Wimbledon Village.
Q. Oh really!! It's amazing. It's too hard to dig into UK fashion market for overseas brands. By the way, how many stores has it got in England?
A. Let me think.. In my memory, it could be 6 stores. 3 stores are in Wimbledon Village, Marylebone high street and Covent Garden. 3 concession at Fenwick department stores. Of course, Fenwick Bond Street is the first concession in the UK.
Thanks for interviewing with me:)
It is really clear about EILEEN FISHER.
Let's continue by the interview with a kind staff.
Q. Thanks a lot. I am doing my project about fashion business. I've just launched my own brand in my mind. I would like to benchmark EILEEN FISHER which is famous for timeless casual fashion brand from the USA. What's your target audience?
A. well.. Our target audience? erm... it's sort of common questions for us. you know our target is middle-aged women, rather than younger and trendy women. but we focus on all the women because our size range is wider than normal size ranges. Furthermore, we've got 3 different types depending on customer's body type. you can check our website.
(She gave me S/S 13 look book and her business card.)
Q. Thank you. I am just wondering about size range. what exactly makes the brand different with the size?
A. We are located between normal American size and European size. American size tend to be more comfortable and relax compared to France size. But EILEEN FISHER has got wide size range between USA and EU. For example, UK 8 size is our brand's XS size (the smallest size of normal line).
Q. Oh I see. what's advantages of the brand?
A. so many.. our company is quite small but very influential in the USA. Our customers are seldom disappointed of our items because of its simplicity and good quality. In the UK, we've just launched one more standalone store in Wimbledon Village.
Q. Oh really!! It's amazing. It's too hard to dig into UK fashion market for overseas brands. By the way, how many stores has it got in England?
A. Let me think.. In my memory, it could be 6 stores. 3 stores are in Wimbledon Village, Marylebone high street and Covent Garden. 3 concession at Fenwick department stores. Of course, Fenwick Bond Street is the first concession in the UK.
Thanks for interviewing with me:)
It is really clear about EILEEN FISHER.
2013년 4월 25일 목요일
Shop Watch - EILEEN FISHER at Fenwick Bond St
One of Freesia Island's main competitors would be EILEEN FISHER from USA. We've got similar target audiences, price range and fashion taste (I hope).
I went to Fenwick Bond Street today. The mega retailer is famous for its distinctive fashion selection and influential British retail history. I am really a big fan of the store as well. When It's on sale promotion, I used to go shopping there (Yeah I know, I am a bulk shopper with strong loyalty).
If you wanna feel British style with its own aesthetic, you should visit Fenwick ;-)
https://www.fenwick.co.uk/
The reason why I visited there today is exclusive fashion promotion at EILEEN FISHER from noon to 2 PM.
I really enjoyed macaroons with a glass of champagne!!! There were friendly staffs and employed stylist (She is so gifted to introduce 2013 S/S items)
Furthermore, I got an interview opportunity with one of main staffs at EILEEN FISHER. Actually, I've seen her and her colleague(Danielle) before at Scoop International (big fashion trade show) in London.
What a coincidence:)
Q. Hello, would you mind if I ask you some questions about the brand?
A. No, of course, you can ask me our brand.
To be continued...
I went to Fenwick Bond Street today. The mega retailer is famous for its distinctive fashion selection and influential British retail history. I am really a big fan of the store as well. When It's on sale promotion, I used to go shopping there (Yeah I know, I am a bulk shopper with strong loyalty).
If you wanna feel British style with its own aesthetic, you should visit Fenwick ;-)
https://www.fenwick.co.uk/
The reason why I visited there today is exclusive fashion promotion at EILEEN FISHER from noon to 2 PM.
I really enjoyed macaroons with a glass of champagne!!! There were friendly staffs and employed stylist (She is so gifted to introduce 2013 S/S items)
Furthermore, I got an interview opportunity with one of main staffs at EILEEN FISHER. Actually, I've seen her and her colleague(Danielle) before at Scoop International (big fashion trade show) in London.
What a coincidence:)
Q. Hello, would you mind if I ask you some questions about the brand?
A. No, of course, you can ask me our brand.
To be continued...
2013년 4월 24일 수요일
The Freesia Island Story
Freesia Island is an environmentally sustainable and accessible brand that reflects its effortlessly chic and comfortable looks; a modern blend of oriental and minimal style. Our collections of ready-to-wear and accessories, appeal to women who want to keep environment and fair trade. Founded by Hojoon Park in London in 2013, Freesia Island has since established itself as a leading sustainable and eco-friendly fashion brand in the UK, offering sophisticated and timeless collection of clothing and accessories to meet the fresh lifestyle.
The brand vision has evolved to ensure that fashion product is the key driver of the company. The some influential retail store presence now forms part of a design-driven up-and-coming label with a mature attitude. The distinctive handwriting stays strong with a dedicated in-house design team creating looks that appeal to our expanding customer base.
The brand vision has evolved to ensure that fashion product is the key driver of the company. The some influential retail store presence now forms part of a design-driven up-and-coming label with a mature attitude. The distinctive handwriting stays strong with a dedicated in-house design team creating looks that appeal to our expanding customer base.
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