202 London is one of distinctive shops in London. The address is 202 Westbourne Grove nearby Notting hill area, therefore the name is '202'. The concept of the shop is to bring high-end fashion retail and modern brunch together.
The owner is very talented and influential retailer called 'Peter Sidell' who is also running The Library (Indie menswear store) in South Kensington.
Nice Visual Merchandising with new season shoes~!!!
On the ground floor, there are 2 looks with modern brasseries:-) Yummy
Kind and Fashionable staffs. They are good at explaining niche brands from France or Italy very well.
202 London is also keen on art works such as great photos like that...




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