The owner is very talented and influential retailer called 'Peter Sidell' who is also running The Library (Indie menswear store) in South Kensington.
2013년 4월 30일 화요일
202 London
202 London is one of distinctive shops in London. The address is 202 Westbourne Grove nearby Notting hill area, therefore the name is '202'. The concept of the shop is to bring high-end fashion retail and modern brunch together.
The owner is very talented and influential retailer called 'Peter Sidell' who is also running The Library (Indie menswear store) in South Kensington.
Nice Visual Merchandising with new season shoes~!!!
On the ground floor, there are 2 looks with modern brasseries:-) Yummy
Kind and Fashionable staffs. They are good at explaining niche brands from France or Italy very well.
202 London is also keen on art works such as great photos like that...
The owner is very talented and influential retailer called 'Peter Sidell' who is also running The Library (Indie menswear store) in South Kensington.
2013년 4월 26일 금요일
Shop Watch - EILEEN FISHER 2 (Interview)
My house wifi was not working yesterday. I couldn't upload it at all :-( sorry for delay...
Let's continue by the interview with a kind staff.
Q. Thanks a lot. I am doing my project about fashion business. I've just launched my own brand in my mind. I would like to benchmark EILEEN FISHER which is famous for timeless casual fashion brand from the USA. What's your target audience?
A. well.. Our target audience? erm... it's sort of common questions for us. you know our target is middle-aged women, rather than younger and trendy women. but we focus on all the women because our size range is wider than normal size ranges. Furthermore, we've got 3 different types depending on customer's body type. you can check our website.
(She gave me S/S 13 look book and her business card.)
Q. Thank you. I am just wondering about size range. what exactly makes the brand different with the size?
A. We are located between normal American size and European size. American size tend to be more comfortable and relax compared to France size. But EILEEN FISHER has got wide size range between USA and EU. For example, UK 8 size is our brand's XS size (the smallest size of normal line).
Q. Oh I see. what's advantages of the brand?
A. so many.. our company is quite small but very influential in the USA. Our customers are seldom disappointed of our items because of its simplicity and good quality. In the UK, we've just launched one more standalone store in Wimbledon Village.
Q. Oh really!! It's amazing. It's too hard to dig into UK fashion market for overseas brands. By the way, how many stores has it got in England?
A. Let me think.. In my memory, it could be 6 stores. 3 stores are in Wimbledon Village, Marylebone high street and Covent Garden. 3 concession at Fenwick department stores. Of course, Fenwick Bond Street is the first concession in the UK.
Thanks for interviewing with me:)
It is really clear about EILEEN FISHER.
Let's continue by the interview with a kind staff.
Q. Thanks a lot. I am doing my project about fashion business. I've just launched my own brand in my mind. I would like to benchmark EILEEN FISHER which is famous for timeless casual fashion brand from the USA. What's your target audience?
A. well.. Our target audience? erm... it's sort of common questions for us. you know our target is middle-aged women, rather than younger and trendy women. but we focus on all the women because our size range is wider than normal size ranges. Furthermore, we've got 3 different types depending on customer's body type. you can check our website.
(She gave me S/S 13 look book and her business card.)
Q. Thank you. I am just wondering about size range. what exactly makes the brand different with the size?
A. We are located between normal American size and European size. American size tend to be more comfortable and relax compared to France size. But EILEEN FISHER has got wide size range between USA and EU. For example, UK 8 size is our brand's XS size (the smallest size of normal line).
Q. Oh I see. what's advantages of the brand?
A. so many.. our company is quite small but very influential in the USA. Our customers are seldom disappointed of our items because of its simplicity and good quality. In the UK, we've just launched one more standalone store in Wimbledon Village.
Q. Oh really!! It's amazing. It's too hard to dig into UK fashion market for overseas brands. By the way, how many stores has it got in England?
A. Let me think.. In my memory, it could be 6 stores. 3 stores are in Wimbledon Village, Marylebone high street and Covent Garden. 3 concession at Fenwick department stores. Of course, Fenwick Bond Street is the first concession in the UK.
Thanks for interviewing with me:)
It is really clear about EILEEN FISHER.
2013년 4월 25일 목요일
Shop Watch - EILEEN FISHER at Fenwick Bond St
One of Freesia Island's main competitors would be EILEEN FISHER from USA. We've got similar target audiences, price range and fashion taste (I hope).
I went to Fenwick Bond Street today. The mega retailer is famous for its distinctive fashion selection and influential British retail history. I am really a big fan of the store as well. When It's on sale promotion, I used to go shopping there (Yeah I know, I am a bulk shopper with strong loyalty).
If you wanna feel British style with its own aesthetic, you should visit Fenwick ;-)
https://www.fenwick.co.uk/
The reason why I visited there today is exclusive fashion promotion at EILEEN FISHER from noon to 2 PM.
I really enjoyed macaroons with a glass of champagne!!! There were friendly staffs and employed stylist (She is so gifted to introduce 2013 S/S items)
Furthermore, I got an interview opportunity with one of main staffs at EILEEN FISHER. Actually, I've seen her and her colleague(Danielle) before at Scoop International (big fashion trade show) in London.
What a coincidence:)
Q. Hello, would you mind if I ask you some questions about the brand?
A. No, of course, you can ask me our brand.
To be continued...
I went to Fenwick Bond Street today. The mega retailer is famous for its distinctive fashion selection and influential British retail history. I am really a big fan of the store as well. When It's on sale promotion, I used to go shopping there (Yeah I know, I am a bulk shopper with strong loyalty).
If you wanna feel British style with its own aesthetic, you should visit Fenwick ;-)
https://www.fenwick.co.uk/
The reason why I visited there today is exclusive fashion promotion at EILEEN FISHER from noon to 2 PM.
I really enjoyed macaroons with a glass of champagne!!! There were friendly staffs and employed stylist (She is so gifted to introduce 2013 S/S items)
Furthermore, I got an interview opportunity with one of main staffs at EILEEN FISHER. Actually, I've seen her and her colleague(Danielle) before at Scoop International (big fashion trade show) in London.
What a coincidence:)
Q. Hello, would you mind if I ask you some questions about the brand?
A. No, of course, you can ask me our brand.
To be continued...
2013년 4월 24일 수요일
The Freesia Island Story
Freesia Island is an environmentally sustainable and accessible brand that reflects its effortlessly chic and comfortable looks; a modern blend of oriental and minimal style. Our collections of ready-to-wear and accessories, appeal to women who want to keep environment and fair trade. Founded by Hojoon Park in London in 2013, Freesia Island has since established itself as a leading sustainable and eco-friendly fashion brand in the UK, offering sophisticated and timeless collection of clothing and accessories to meet the fresh lifestyle.
The brand vision has evolved to ensure that fashion product is the key driver of the company. The some influential retail store presence now forms part of a design-driven up-and-coming label with a mature attitude. The distinctive handwriting stays strong with a dedicated in-house design team creating looks that appeal to our expanding customer base.
The brand vision has evolved to ensure that fashion product is the key driver of the company. The some influential retail store presence now forms part of a design-driven up-and-coming label with a mature attitude. The distinctive handwriting stays strong with a dedicated in-house design team creating looks that appeal to our expanding customer base.
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